VISION / MISSION

VISION ..
A LEADING DESIGN CAPITAL 

The leading design capital that is envisioning “ALQahira” as a leading design capital geographically mediating global design communities through a thorough understanding of built environment complexity within a socio- cultural, economic and ecological challenges. The city of fractals & complexities established a great challenge for design potentials, ideas & solutions. The City extraordinary fabric put us in front of a great Challenge to explore the space potentials & the city special nature & culture.

MISSION ..
REDEFINE PRESENT_ DESIGN FUTURE

“Redefine present to design future”; initiating a design community to provide integrated engineering solutions through “redefine” thinking approach addressing people needs’ with reference to built environment elements Redefine thinking concept is our fundamental driver for design, it seems like as we wear new glasses to explore other objects new dimensions for objects,
in order to transform problems into solutions aswell as enlarging opportunities for creative ideas .
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On Our workshop Design table : Diverse experience & backgrounds interested parties come together as equals, we create a place to mutually understand each other’s objective and interests,that accordingly defies narrow-minded thinking and encourages holistic approaches.

 

VALUES ..
OUR DESIGN FUNDAMENTALS

Core values are the beliefs and values that an organization holds constantly. They are notconsciously created becomes the part of the organization. Whatever the organization does in the future or however it changes, the core values always remain the same. They evolve, often unnoticed over the years, until they can be encapsulated with words and become a fundamental part of the way people think. The QSD’s core values are:

  • We seek change.
  • Designing People’s Behavior.
  • Problems as potentials & Keys for Solutions.
  • Low Technology i s a high technology.
  • We are a learning adaptive organization.
  • Heritage i s richer than we think.
  • Believe in regional Priority.
  • Seeking zero design thresholds.
  • People need People to share ,explore other new dimensions.